Syllabus until the End of the Year

ENG 2D1

June 1 - ch 31 questions, tie up note, work on essay
June 2 - intro to poetry
June 3 - essay peer editing

June 6 - culminating
June 7 - culminating
June 8 - culminating
June 9 - Mockingbird movie (in lecture hall)
June 10 - Mockingbird movie (in lecture hall)

June 13 - poetry
June 14 - poetry
June 15 - poetry - exam review
June 16 - Macbeth movie (in lecture hall)
June 17 - Macbeth movie (in lecture hall)

June 18 - exam review (essay/Macbeth)
June 19 - exam review (sight passage)

EMS 301

June 1 - ppt on genre, film
June 2 - film
June 3 - film 

June 6 - culminating activity (all done in class)
June 7 - culminating
June 8 - culminating
June 9 - culminating
June 10 - culminating

June 13 - exam review
June 14 - exam study period
June 15 - exam part 1
June 16 - exam part 2
June 17 - course questionnaire

June 18 -  individual review 
June 19 -  individual review

Week of Mon May 30 - Fri June 3

2D1
-finish up study of Mockingbird

**Friday the rough copy of the essay is due

Next Week
-culminating activities/poetry

EMS
-the 80s teen comedy genre
-codes, conventions, stereotypes, themes

**matching quiz at the end of the film

Next Week
-culminating activities/all week
  

Friday May 27 and The Weeknd (See I'm Hip, I'm with it)

2D1
Friday - essay outline for a compare and contrast

Weekend Homework
-work on essay

Next Week
-finish Mockingbird
-peer editing of essay - on Friday June 4
-essay due Mon June 7 or Tuesday June 8

EMS
Friday - Advertising Test

Weekend Homework
-enjoy some media!  take in a good movie, read a book, enjoy a favourite tv show

Next week
-to be a teen in the 1980s  - 80s film genre

EMS

1. Complete Internet Advertising Questions.

How to?

Hilite the answer and write a little note on the margin about what the question was as a reminder.

We will correct at 2:15

2.  Read pages 70-73 in Green Book and answer the following in point form

Week of May 24-27

ENG 2D1
-Mockingbird quiz on Tuesday
-Aftermath of the Trial
-Hypocrisy
-Compare/Contrast Essay 
-Ch 28

EMS
-print ads/final practice
-Internet advertising 
-textbook advertising - "The Big Idea"
-test outline
-Thursday (short periods) = review
-Friday = test

1.  Pepsi - a soft drink

2.  Transfer - words and ideas with positive connotations are used to suggest that the positive qualities will transfer to the consumer - the 'skinny can' will transfer to a skinny consumer

Weasel Words - words that suggest a positive meaning without actually making a guarantee - 'new' implies better, but, in actuality just means different

Glittering Generalities - uses appealing words and images to sell the product without really telling you anything about it - just because the can is skinny does not guarantee it will make you skinny, it is just appealing to an image that we may wish for ourselves

Simple Solutions - avoid complexities, solve problems easy - drinking a skinny pop out of a skinny can will make you skinny ie skinny can = skinny peson

3.  Blue - conveys integrity and trustfulness  - you can trust and believe their claim that this Pepsi product, in a skinny can, contains less calories and thus will be less fattening

4.  One specific audience would be targeting soft drinkers of the age of adulthood and up - both male and female - who like to drink pop but find it difficult to lose weight (due to age, time) - Pepsi is offering a guilt free alternative

LONG WEEKEND HOMEWORK :(

2D1
-be sure the front side of the Aftermath of the Trial worksheet is completed (you had time in class to do much of it)
-study for the quiz on Tuesday

EMS
-advertising quiz will be next week - begin to review if needed (remember: you know who you are and when you need to start reviewing your material)

EMS

LOGO QUIZ





This is your last practice for print ads before the test.  Treat it like a test.  Look to the value of the marks before answering.

For each of the ads, answer:

1.  Name the product being sold. (1)
2.  Name, define and explain how two advertising techniques are used in each of the ads. (6)
3.  Name one colour choice used in the ad.  What connotations or associations do we give to that colour and how would it apply/help sell or connect to the product being sold? (3)
4.  Choose one of the ads and explain one specific target audience being targeted based on the content of the ad. (2)

Once finished, read this article on logos. Everyone loves Buzzfeed.  Who wouldn't want to know what Friends character they are based on their zodac sign.  Or are you more Taylor Swift or Adele.  I can't believe they can guess my favourite colour simply based on my favourite Hilary Duff movie!

Buzzfeed

Week of May 16-20

2D1
-continue with Mockingbird, chapters 9-16
-begin the trial scene
**final quiz now on Tuesday May 24

Next Week
-essay topics
-Mockingbird trial and aftermath

EMS
-advertising - tv commercials, print, Internet and PSAs
**Observing reality due Monday or Tuesday

Weekend Homework May 14-15

2D1
-keep reading Mockingbird
**final reading quiz Friday May 20

EMS
-complete assignment on Observing Reality (Reality TV)
**due Monday or Tuesday

Stars before they were stars

Stars before they were stars

Stars in commercials before they were stars

https://www.youtube.com/watch?v=g7Nuwo0LLGk

Superbowl commercials

Week of May 9-May 13

2D1
-Mockingbird, analysis of chapters 2- 10
**quiz on Mockingbird, entire book, Friday May 20

EMS
-finish up Reality TV
-ppt intro to advertising
-the importance of colour, brand and logo in marketing and advertising
**Reality TV analysis assignment handed out on Tuesday, due Monday

Colours and Branding and Logos—Oh My!

The Use of Colours in Advertising

Colours play a large role in advertising.   Whether it is the colour associated with the company, brand or logo, the use of colour symbolism, or the emotions they bring out, advertisers use colour to help persuade you to buy their product.

Complete the work sheet.  The first part is a web quest for you to explore and find the answers.  

Then use these articles to answer the rest of the questions. 

Article #1
http://www.empower-yourself-with-color-psychology.com/color-and-marketing.html

Article #2
http://www.creativebloq.com/branding/amazing-uses-colour-6133196

Article #3
http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1

If you are still stuck (for the answers on the back of the page), go to a web quest and search out the answers.

While you are reading, please make a list  advertisements that pop up in your journey.  You can note them on the bottom of the second page. 

2D1 Practice quotes for Macbeth Test

Give the speaker (1), the context (3) and the dramatic purpose (2) for the following:

1.  Wisdom! To leace his wife, to leave his babes,
His mansion and his titles, in a place
From whence himself does fly?  He loves us not,
He wants the natural touch.  (IV,iii,6-)

Hint for quote #1, verbal irony is a good dramatic purpose for this one, but why is it verbal irony (be sure to explain that).

Since his majesty went into the field, I have seen
her rise from her bed, throw her nightgown upon
her, unlock her closet, take forth paper, fold it,
write upon it, read it, afterwards seal it, and again
return to bed; yet all this while in a most fast sleep.  (V,i,4-)

Hint for quote #2, be sure you explain the context clearly.

3. Wake Duncan with thy knocking! I would thou couldst! (II,ii,74)

Hint for quote #3, this could reveal character about Macbeth, but what quality or characteristic does it reveal about him, exactly, from what he says in this quote?  Remember, the only time you paraphrase the quote is when you are analyzing the dramatic purpose.

Remember, test is on Monday, bring Mockingbird to read after you are done the test.

Commercials

Doritos

https://www.youtube.com/watch?v=DoM6IhfY8No

Audi

https://www.youtube.com/watch?v=Ky7ic1Ro9yw

Conair

sham wow

Aveeno

Coca Cola

https://www.youtube.com/watch?v=0oYlOBun8UI

Coca Cola #2

#1 Samsung

https://www.youtube.com/watch?v=qQcolE_r4BM

#2 Axe

https://www.youtube.com/watch?v=PX5PsV2uMVg

#3 Conservatives

https://www.youtube.com/watch?v=1qKps7uG6eM

#4 Flex Seal

https://www.youtube.com/watch?v=1YotVkeZKcY

#5 Radio Shack

https://www.youtube.com/watch?v=aUCHy5y23nI

#6 Evian

https://www.youtube.com/watch?v=8-p0CxW87pg

#7 Life Alert

https://www.youtube.com/watch?v=bQlpDiXPZHQ

#8 Xfinity

https://www.youtube.com/watch?v=7JwBBZRLgkM

Flintstones

https://www.youtube.com/watch?v=NAExoSozc2c

Best Commercials

https://www.youtube.com/watch?v=gqkQKZYDImM

Reality TV Articles

Reality TV Articles

Read the following articles on Reality TV and answer (on lined paper, in your notebook) the questions that follow:

Article #1

-identify and explain the author's claim that there are three (3) main reasons why Reality TV is such a popular genre in America

Article 1

Article #2

-read and answer the following:

1.  After reading the article list two (2) things that surprised you about the truth behind Reality TV.  List the fact and explain why you were surprised by it. (4)

2.  What is frakenbiting?  Why do they use this technique?  How do you think they came up with this word to describe this action? (3)

3.  Why do you think its important to the producers that they get the final say of who is eliminated? (1)

4.  Why should you believe the information found in this article? (1)

Article 2

Once done both articles, come show me the completed questions and get your homework assignment (it will be for marks)

EMS

For Some Fun Facts on Truman Show click here

Watch the video

In half an hour we will write the test


The Truman Show Delusion

Week of May 2

2D1
Things we will do this week:

-finish Act V of Macbeth
-more practice quotes
-watch Acts IV and V
-TKAM quiz on Friday (see below)

Important Dates

-Wed May 4 - paragraphs will be returned
-Friday May 6 - To Kill A Mockingbird chapters 1-11
-Monday May 9 - Macbeth test (analyzing quotes)

EMS
Things we will do this week:
-finish viewing The Truman Show
-quiz on Truman Show
-Biblical Imagery in Truman Show
-characters in The Truman Show
-reviews on Truman Show

Important Dates
-Tuesday May 3 - quiz on Truman Show
-Friday May 5 - scene analysis on Truman Show

Visiting Toronto to see the Scottish play...