Colours and Branding and Logos—Oh My!

The Use of Colours in Advertising

Colours play a large role in advertising.   Whether it is the colour associated with the company, brand or logo, the use of colour symbolism, or the emotions they bring out, advertisers use colour to help persuade you to buy their product.

Complete the work sheet.  The first part is a web quest for you to explore and find the answers.  

Then use these articles to answer the rest of the questions. 

Article #1
http://www.empower-yourself-with-color-psychology.com/color-and-marketing.html

Article #2
http://www.creativebloq.com/branding/amazing-uses-colour-6133196

Article #3
http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1

If you are still stuck (for the answers on the back of the page), go to a web quest and search out the answers.

While you are reading, please make a list  advertisements that pop up in your journey.  You can note them on the bottom of the second page. 

2D1 Practice quotes for Macbeth Test

Give the speaker (1), the context (3) and the dramatic purpose (2) for the following:

1.  Wisdom! To leace his wife, to leave his babes,
His mansion and his titles, in a place
From whence himself does fly?  He loves us not,
He wants the natural touch.  (IV,iii,6-)

Hint for quote #1, verbal irony is a good dramatic purpose for this one, but why is it verbal irony (be sure to explain that).

Since his majesty went into the field, I have seen
her rise from her bed, throw her nightgown upon
her, unlock her closet, take forth paper, fold it,
write upon it, read it, afterwards seal it, and again
return to bed; yet all this while in a most fast sleep.  (V,i,4-)

Hint for quote #2, be sure you explain the context clearly.

3. Wake Duncan with thy knocking! I would thou couldst! (II,ii,74)

Hint for quote #3, this could reveal character about Macbeth, but what quality or characteristic does it reveal about him, exactly, from what he says in this quote?  Remember, the only time you paraphrase the quote is when you are analyzing the dramatic purpose.

Remember, test is on Monday, bring Mockingbird to read after you are done the test.

Commercials

Doritos

https://www.youtube.com/watch?v=DoM6IhfY8No

Audi

https://www.youtube.com/watch?v=Ky7ic1Ro9yw

Conair

sham wow

Aveeno

Coca Cola

https://www.youtube.com/watch?v=0oYlOBun8UI

Coca Cola #2

#1 Samsung

https://www.youtube.com/watch?v=qQcolE_r4BM

#2 Axe

https://www.youtube.com/watch?v=PX5PsV2uMVg

#3 Conservatives

https://www.youtube.com/watch?v=1qKps7uG6eM

#4 Flex Seal

https://www.youtube.com/watch?v=1YotVkeZKcY

#5 Radio Shack

https://www.youtube.com/watch?v=aUCHy5y23nI

#6 Evian

https://www.youtube.com/watch?v=8-p0CxW87pg

#7 Life Alert

https://www.youtube.com/watch?v=bQlpDiXPZHQ

#8 Xfinity

https://www.youtube.com/watch?v=7JwBBZRLgkM

Flintstones

https://www.youtube.com/watch?v=NAExoSozc2c

Best Commercials

https://www.youtube.com/watch?v=gqkQKZYDImM

Reality TV Articles

Reality TV Articles

Read the following articles on Reality TV and answer (on lined paper, in your notebook) the questions that follow:

Article #1

-identify and explain the author's claim that there are three (3) main reasons why Reality TV is such a popular genre in America

Article 1

Article #2

-read and answer the following:

1.  After reading the article list two (2) things that surprised you about the truth behind Reality TV.  List the fact and explain why you were surprised by it. (4)

2.  What is frakenbiting?  Why do they use this technique?  How do you think they came up with this word to describe this action? (3)

3.  Why do you think its important to the producers that they get the final say of who is eliminated? (1)

4.  Why should you believe the information found in this article? (1)

Article 2

Once done both articles, come show me the completed questions and get your homework assignment (it will be for marks)

EMS

For Some Fun Facts on Truman Show click here

Watch the video

In half an hour we will write the test


The Truman Show Delusion

Week of May 2

2D1
Things we will do this week:

-finish Act V of Macbeth
-more practice quotes
-watch Acts IV and V
-TKAM quiz on Friday (see below)

Important Dates

-Wed May 4 - paragraphs will be returned
-Friday May 6 - To Kill A Mockingbird chapters 1-11
-Monday May 9 - Macbeth test (analyzing quotes)

EMS
Things we will do this week:
-finish viewing The Truman Show
-quiz on Truman Show
-Biblical Imagery in Truman Show
-characters in The Truman Show
-reviews on Truman Show

Important Dates
-Tuesday May 3 - quiz on Truman Show
-Friday May 5 - scene analysis on Truman Show

Visiting Toronto to see the Scottish play...