Tuesday, May 31, 2016

Syllabus until the End of the Year

ENG 2D1

June 1 - ch 31 questions, tie up note, work on essay
June 2 - intro to poetry
June 3 - essay peer editing

June 6 - culminating
June 7 - culminating
June 8 - culminating
June 9 - Mockingbird movie (in lecture hall)
June 10 - Mockingbird movie (in lecture hall)

June 13 - poetry
June 14 - poetry
June 15 - poetry - exam review
June 16 - Macbeth movie (in lecture hall)
June 17 - Macbeth movie (in lecture hall)

June 18 - exam review (essay/Macbeth)
June 19 - exam review (sight passage)

EMS 301

June 1 - ppt on genre, film
June 2 - film
June 3 - film 

June 6 - culminating activity (all done in class)
June 7 - culminating
June 8 - culminating
June 9 - culminating
June 10 - culminating

June 13 - exam review
June 14 - exam study period
June 15 - exam part 1
June 16 - exam part 2
June 17 - course questionnaire

June 18 -  individual review 
June 19 -  individual review

Monday, May 30, 2016

Week of Mon May 30 - Fri June 3

2D1
-finish up study of Mockingbird

**Friday the rough copy of the essay is due

Next Week
-culminating activities/poetry

EMS
-the 80s teen comedy genre
-codes, conventions, stereotypes, themes

**matching quiz at the end of the film

Next Week
-culminating activities/all week
  

Thursday, May 26, 2016

Friday May 27 and The Weeknd (See I'm Hip, I'm with it)

2D1
Friday - essay outline for a compare and contrast

Weekend Homework
-work on essay

Next Week
-finish Mockingbird
-peer editing of essay - on Friday June 4
-essay due Mon June 7 or Tuesday June 8

EMS
Friday - Advertising Test

Weekend Homework
-enjoy some media!  take in a good movie, read a book, enjoy a favourite tv show

Next week
-to be a teen in the 1980s  - 80s film genre

Wednesday, May 25, 2016

EMS

1. Complete Internet Advertising Questions.

How to?

Hilite the answer and write a little note on the margin about what the question was as a reminder.

We will correct at 2:15

2.  Read pages 70-73 in Green Book and answer the following in point form

Tuesday, May 24, 2016

Week of May 24-27

ENG 2D1
-Mockingbird quiz on Tuesday
-Aftermath of the Trial
-Hypocrisy
-Compare/Contrast Essay 
-Ch 28

EMS
-print ads/final practice
-Internet advertising 
-textbook advertising - "The Big Idea"
-test outline
-Thursday (short periods) = review
-Friday = test

1.  Pepsi - a soft drink


2.  Transfer - words and ideas with positive connotations are used to suggest that the positive qualities will transfer to the consumer - the 'skinny can' will transfer to a skinny consumer


Weasel Words - words that suggest a positive meaning without actually making a guarantee - 'new' implies better, but, in actuality just means different


Glittering Generalities - uses appealing words and images to sell the product without really telling you anything about it - just because the can is skinny does not guarantee it will make you skinny, it is just appealing to an image that we may wish for ourselves


Simple Solutions - avoid complexities, solve problems easy - drinking a skinny pop out of a skinny can will make you skinny ie skinny can = skinny peson


3.  Blue - conveys integrity and trustfulness  - you can trust and believe their claim that this Pepsi product, in a skinny can, contains less calories and thus will be less fattening


4.  One specific audience would be targeting soft drinkers of the age of adulthood and up - both male and female - who like to drink pop but find it difficult to lose weight (due to age, time) - Pepsi is offering a guilt free alternative