The Use of Colours in Advertising
Colours play a large role in advertising. Whether it is the colour associated with the company, brand or logo, the use of colour symbolism, or the emotions they bring out, advertisers use colour to help persuade you to buy their product.
Complete the work sheet. The first part is a web quest for you to explore and find the answers.
Then use these articles to answer the rest of the questions.
Article #1
http://www.empower-yourself-with-color-psychology.com/color-and-marketing.html
Article #2
http://www.creativebloq.com/branding/amazing-uses-colour-6133196
Article #3
http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1
If you are still stuck (for the answers on the back of the page), go to a web quest and search out the answers.
Be sure to keep a list of the advertisements that pop up in your journey.
Once done, you can have some from time on the computers.
Tomorrow, we finish the power point on advertising and begin deconstructing print ads.
Thursday - commercials.
Remember, all of the things we are studying will result in a quiz/ad analysis final evaluation for this unit.
Colours play a large role in advertising. Whether it is the colour associated with the company, brand or logo, the use of colour symbolism, or the emotions they bring out, advertisers use colour to help persuade you to buy their product.
Complete the work sheet. The first part is a web quest for you to explore and find the answers.
Then use these articles to answer the rest of the questions.
Article #1
http://www.empower-yourself-with-color-psychology.com/color-and-marketing.html
Article #2
http://www.creativebloq.com/branding/amazing-uses-colour-6133196
Article #3
http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1
If you are still stuck (for the answers on the back of the page), go to a web quest and search out the answers.
Be sure to keep a list of the advertisements that pop up in your journey.
Once done, you can have some from time on the computers.
Tomorrow, we finish the power point on advertising and begin deconstructing print ads.
Thursday - commercials.
Remember, all of the things we are studying will result in a quiz/ad analysis final evaluation for this unit.
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